Wednesday, December 1, 2010

Creativity and Competition

Sometimes I meet people who say that there is too much competition in today's world. Every area they want to go into seems competitive to them. Especially in a country like India, people think that competition is too much. With the population clearly making it difficult for the country to provide resources to all the people, those who can compete certainly seem to have an edge over those who are wary of competition.
I think that it is a myth that competition is the only way to succeed and create value. In fact I think the quite opposite is true. In my opinion, creativity is the only way to create value and not competition. In fact competition sometimes hinders creativity in a big manner.
For example- When Microsoft and Netscape were seemingly competing with each other, Microsoft was the one that was competing, Netscape was the one that was creating(not competing with any of the Microsoft's technologies). Netscape was actually creating its own technology for instance JavaScript. Netscape went on to create great value for every internet user of the world by being creative. Microsoft by being competitive killed Netscape and hence the great deal of innovation it could have brought about.
Another example- P.C. manufacturers today are competing like anything today. Dell with its low price direct distribution model, Lenevo , Acer , HP and a whole bunch of other manufacturers, they are competing with each other to dominate a market which is overcrowded and does not provide a quality which is deemed essential for a certain level of intellectuals. All of them make huge loads of money by doing so but their profit margins are low. In other words, they have to make a great deal of effort to make the kind of money which they do. Apple on the other hand does not build P.C.s . Instead it builds its own computer for the masses, the Macintosh. The Macintosh is one of the ways in which Apple has displayed the enormous amount of creativity that is possible in delivering a great consumer experience. The other areas in which Apple has shown a great deal of creativity is building of the iPod, the iPad and its own operating system, the iOS. Today it is raking in huge amounts of profits for the creativity that it has displayed. Today, it is the technology company which has the largest market capitalization leaving the competitive Microsoft way behind!!

Whoever says competition wins, say to them , its always been creativity that has been the real winner!!

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